Marketing Management
Subject |
Subject |
||||
SEMESTER I |
SEMESTER III |
||||
| MB01 | Management Concepts | 5 | MB13 | Project Management | 5 |
| MB02 | Organizational Behaviour | 5 | MB14 | Strategic Management | 5 |
| MB03 | Managerial Economics | 5 | MB15 | International Business | 5 |
| MB04 | Management Information System | 5 | MM-01 | Consumer Behaviour & Marketing Psychology | 5 |
| MB05 | Legal Aspects of Business | 5 | MM-02 | Strategic Marketing Communication | 5 |
| MB06 | Accounting For Management | 5 | MM-03 | Brand Valuation and Management | 5 |
SEMESTER II |
SEMESTER IV |
||||
| MB07 | Production Management | 5 | MB19 | Applied Management Operation Research | 5 |
| MB08 | Marketing Management | 5 | MB20 | Indian Business Environment | 5 |
| MB09 | Human Resource Management | 5 | MM-04 | Global Marketing Management | 5 |
| MB10 | Financial Management | 5 | MM-05 | Distribution and Channel Management | 5 |
| MB11 | Quality Management | 5 | MM-06 | Services Marketing | 5 |
| MB12 | Research Methods in Business | 5 | MB24 | Project Work | 10 |